With the emergence of the sharing economy, making things that were once personal accessible to complete strangers has become the norm. This “new normal” of renting out everything from our services to our homes is changing the role of private ownership. It not only creates opportunity for both providers and consumers, but disrupts traditional industries. Among these are the auto retailers and car rental companies faced with a surge in car sharing services. Like other disruptors, car sharing not only poses a unique option for the public, but imposes challenges and considerations for both government regulators and automakers.